emergentfutures:

Good News, TV Guys: ComScore Found Your Missing TV Watchers


If you’re a TV programmer, you’re very worried about the recent erosion in TV ratings, which have hit networks across the board this year. The best-case scenario: People are still watching your shows, but they’re watching them in ways that aren’t properly measured, like on the Web.
That’s what Nielsen says is happening, and now comScore has a bit of data to help shore up that argument: A new survey that says the younger TV watchers are, the less likely they are to watch TV shows on actual TVs.


Full Story: recode

emergentfutures:

Good News, TV Guys: ComScore Found Your Missing TV Watchers

If you’re a TV programmer, you’re very worried about the recent erosion in TV ratings, which have hit networks across the board this year. The best-case scenario: People are still watching your shows, but they’re watching them in ways that aren’t properly measured, like on the Web.

That’s what Nielsen says is happening, and now comScore has a bit of data to help shore up that argument: A new survey that says the younger TV watchers are, the less likely they are to watch TV shows on actual TVs.

Full Story: recode